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Phoenix
Metropolitan Market
Nearly 32 million tourists visit Arizona annually
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14
million visit the Valley of the Sun |
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Phoenix Metropolitan population - 4.2 million |
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Arizona
population - 6.3 million |
Scottsdale - An ideal market scenario
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7.5
million of total Valley visitors come to Scottsdale |
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Aquarium
traffic typically at its highest in the summer due to weather |
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Phoenix
tourism at its highest in winter due to weather |
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Result:
Greater year round attendance |
Population
Arizona is home to internationally known landscapes and breath taking
sights such as the Grand Canyon and Sedona. It is also home to some
of the highest quality tourist destinations in the country, including
the City of Scottsdale. Most recent population estimates (2005)
place Arizona's population at 5,939,292, making it the 19th largest
state in the country. More interesting though, is the incredible
rate of population growth in Arizona, and particularly that Maricopa
County is experiencing. From 2004 to 2005, the Grand Canyon state
was the second fastest growing state in the country with a 3.5%
growth rate, which is far above the national population growth rate
of only 0.9%.
Maricopa County is the largest county in the state, encompassing
the cities of Phoenix, Scottsdale, Mesa, Glendale, Carefree and
Tempe, among many others. Maricopa County is currently undergoing
a population boom. Maricopa County, which added 696,000 residents
to the Valley of the Sun between 2003 and 2006, is now the fourth
largest county in the nation with nearly 4 million residents, and
it experienced the largest county growth rate in the United States
from 2003-2004. In fact, Maricopa County is experiencing such a
tremendous growth that the state is facing the need to implement
7-digit license plates to handle the surge of new residents. Some
of the factors contributing to this drastic increase include rapid
economic growth, domestic immigration from other states and affordable
housing. No doubt that the sunny weather, wide open spaces and magnificent
sights also entice people to Arizona and, specifically, Maricopa
County. This significant growth is expected to continue, and the
Arizona Department of Economic Security projects the county population
will top 4.5 million by the year 2020, and 6.2 million by 2040.
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